The Mathis Catalog
In 1930 Durant struck a deal
with the SA Mathis car company of France to produce and market
one of its cars in America. The car was to be produced in Durant's
Lansing Michigan plant with a production target of 100,000 cars.
This deal was seen as a terrific opportunity for Mathis to enter
the American market. However, Durant ran out of money before
production could begin. Mathis continued to be successful in
France for many years to come.
Promoted as "The Wonder
Car", the 1931 Mathis boasted such features as: "remarkably
quick acceleration", "a wide comfortable seat",
"great stability on the road" and "superior economy".
This small car was based on the Mathis 7 CV type PY sold in France.
Durant planned to sell two models of this car, a coupe and a
sedan. The car was to be built with a 30 horsepower, four cylinder
engine on a 96 inch chassis. The car was priced at $455 f.o.b.
Lansing. While the car was heavily promoted, Durant ran out of
money before it could be produced.